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About Vital Baby

Being a family business, family is naturally key to Vital Baby’s® philosophy in more ways than one!

Over the last 35 years, the Tollman family has been innovating and developing ideas and products for the baby product industry ranging from leading mail order catalogues in the 80’s through to launching the worlds' first co-moulded baby feeding products in the 90’s.


In late 2003, Steve (Vital Baby’s® founder and CEO) and Dean (Steve’s son and Product Development and Marketing Director) decided to take the bull by the horns and develop a full range of baby feeding accessories which would be sold under the Vital Baby® brand. In early 2005 the Vital Baby® range of infant feeding products was born!


The range launched in Boots, Mothercare, John Lewis and Toys R Us with huge success, and soon the Vital Baby® brand became known for quality, innovation and family values that inspired its creation.


June 2009 saw the launch of the new Vital Baby® range. With loads of new innovative products, a fantastic new logo and new environmentally sensitive packaging solutions, mums and dads can feel proud and confident when using a Vital Baby® product.


During the last 10 years, we have introduced our baby Health & Safety Range which includes our Award Winning Health & Safety Kit which features Benji The Bear Bath and Room Thermometer as well as a 3-in-1 Flexisafe Thermometer and Nasal Decongester.


The Award Winning Vital Baby Aquaint Sanitising Water has now also joined the Vital name and this amazing revolutionary 100% NATURAL Cleansing Water that also happens to kill 99.9% of bacteria in seconds is also available to buy on our website.


Vital Baby is not a Company that sits back and relaxes....We are constantly on the move, finding ways to assist parents with the health and well-being of their baby. In 2015 for our 10 year Anniversary we re-branded with not only new, up to date fun packaging but also introduced some more fabulous products. New products include our new Twist ‘n’ Lock Freezer Pods and our great value 8 piece Start Weaning Kit which contains everything you need to start the weaning journey with your baby.


Why not enter the Vital Baby world and see our wide range of baby and toddler products!


Our products are now sold widely all over the UK by Mothercare, Boots, John Lewis, Waitrose, Ocado, Marks & Spencer, JoJo Maman Bébé, Amazon, Toys R Us and others. You can also buy all of outstanding Award Winning products on our website www.vitalbaby.com


“At Vital we listen to what mums and dads want and believe that baby deserves something special. That is why we continue to reinvent our brands, Vital Baby® and Vital Baby® Nurture™, to be fun, innovative and safe by using new technologies and materials that are 100% BPA free across the range.


With our many years of experience and in conjunction with our team of baby experts and feedback from our highly valued consumer panel, we have been able to develop a range of new and innovative BPA free products that actually solve the problems that mums and dads face. From products that help to combine breast and bottle feeding to a suction bowl that actually sticks down we have thought of everything to make feed time a fun and enjoyable experience for all the family.” Dean Tollman, Director