Skip to content


  1. Use of website

(i) Vital Innovations Limited (the owner of Vital Baby and herein after referred to as “Vital Baby”) is the owner and operator of this website. Unless otherwise specified, the content on this website is presented for the purposes of promoting and marketing Vital Baby products and services.

(ii) By using the Vital Baby website, you agree to be bound by Vital Baby terms and conditions of use (“terms and conditions”) listed below.


  1. Use of copyright content

(i) No content from Vital Baby’s website or any website owned, operated, licensed or controlled by Vital Baby may be used, copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. (ii) The service marks, trade names, trademarks, patents, patents pending are design rights and proprietary to Vital Baby. (iii) Vital Baby reserves all of its rights as the copyright owner.


  1. Promotion of products and services

(i) Prices listed on this website and terms and conditions of any kind relating to products and services displayed on this website may not be current or complete. Therefore, under no circumstances do they constitute an offer or undertaking by Vital Baby. Vital Baby reserves the right to vary or modify the information on the website without notice.

(ii) Vital Baby makes no representation that the products listed in this website are currently available at any time at the prices listed on this website and it is your responsibility to verify product availability and pricing with Vital Baby by e- mailing customer service at


  1. Disclaimer

(i) The content and information on this website is provided “as is” and without warranties of any kind, either express or implied.

(ii) The content and information on this website is altered periodically and changes in circumstances or legislation after information is placed on this website may affect the accuracy of the information. It is your responsibility to assess and verify the accuracy, completeness and reliability of the information contained on this website.

(iii) Vital Baby makes no warranties or representations express or implied regarding the quality, accuracy, completeness, timeliness, merchantability or fitness for purpose of any content or information on this website or product referred to on this website.

(iv) Vital Baby makes no warranties that this website is free of human or mechanical error, technical inaccuracies or typographical errors.

(v) Vital Baby makes no warranties or representation that the content on this website will not cause damage or that the content is free from any computer virus or any other defects, errors or omissions and refers to the Limitation of Liability section below.


  1. Limitation of liability

(i) You waive and release Vital Baby, its servants and agents to the fullest extent permitted by law from any and all claims arising out of or related to the use of the content or information made available through Vital Baby’s website or its related websites.

(ii) Vital Baby, its servants or agents shall not, under any circumstances be liable for any injury, loss or damage arising out of or related to the use, or the inability to use, the content on this website. This limitation of liability includes but is not limited to incidental, special or consequential damages, damages for loss of business or other profits.


  1. Legal Jurisdiction

This website is operated by Vital Innovations Limited from its offices in England and by use of this website you agree to submit to the jurisdiction of the courts of England.


  1. Products with purchase and free of charge products

Any products offered on the website Free of Charge or Free of Charge when purchasing other products are limited to one per household.


  1. Delivery

We deliver to UK mainland addresses. Northern Ireland, Republic of Ireland, Channel Islands, Isle of Man, Isle of Wight and Scotland. Northern & Republic of Ireland and some Scottish postcodes and other addresses will incur an additional cost and we will call or email to discuss these once your order has been placed if applicable to your order. Unfortunately, we are unable to deliver to BFPO addresses, or outside the UK via our website. If you have any queries on delivery, please call our customer service line on 01707 262200 or email

As well as Royal Mail we also use Couriers for delivery. We have a flat rate delivery charge of £4.95, which includes a nominal charge to cover the costs of packaging and handling. This cost covers UK mainland only, other charges may apply for addresses outside this and we will call or email to discuss these once your order has been placed if applicable to your order.

Due to rising costs of deliveries to various parts of the UK it has, in some circumstances, been necessary to increase the costs of delivering our products to you.  If you have seen an increase in your delivery costs, please accept our apologies but unfortunately this increase is required to ensure that we are still able to deliver our award-winning products to your area of the UK.

Orders received will be processed between Monday and Friday, within 3 working days of receipt. Delivery will then be made by Royal Mail or Courier within 5 to 7 working days thereafter. Please allow extra delivery time during busy periods (such as Black Friday, Christmas and promotions).  There may also be a slight delay in processing your order during the current coronavirus condition, due to the volume of orders.  

If there is no one to accept your parcel, Royal Mail or our Couriers will post a card through your door for you to contact them to arrange a more convenient time to collect or deliver.

If your order is late or you have not received a card through your door, please do not hesitate to contact call our customer service line on 01707 262200 (Monday to Friday – 9am to 5pm) or email us on


  1. Returns

If you have a problem with any of the items you have purchased from us, please call our customer service line on 01707 262200 Monday – Friday (9am – 5pm) or email us on the address below (remembering to quote your order number).

We will do our best to resolve any problems with you over the phone. If we cannot correct the problem, we will be happy for you to return your item for a replacement or refund. Unfortunately, we are unable to accept returns of used products unless the product itself is faulty. If you want to return a product that you have purchased from us, please ensure it is unopened and in its original packaging and within 14 days of purchase.

To return items, please send to the following address:

Vital Innovations Ltd.

Unit 16, The IO Centre,

Hearle Way,

Hatfield Business Park,



AL10 9EW